Everyone seems to know the term PR (public relations), but not everyone understands what it means. Do you know what it is and do you use it right?

Bill Gates said once: “If I was down to my last dollar I would spend it on PR”.

So we invited PR expert Sally Maier-Yip, 11K Consulting Ltd, Founder & Managing Director, to give a talk about this important topic. 

After listening to this talk you will know exactly what PR is and how to use it for yourself and your own company. Plus quick tips on doing PR to engage with Chinese investors.

Sally is a trusted China PR and marketing advisor, with a mission to empower businesses to fulfill their China dreams.

She has over 16 years of solid experience and proven records in devising and delivering award-winning campaigns for multinational and national companies in China, Hong Kong, across Asia, and globally.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr