If you're in charge of marketing, it seems like your job is becoming more complex and time-consuming every day. With all the old and new media, social channels, mobile, SMS and everything in between, it's overwhelming to make sense and organize everything into manageable pieces. That's what Customer Marketing Cloud company Optimove aims to help you with. Listen as I talk with Amit Bivas, Director of Marketing, on what the company does to help retailers transform their focus on the customer experience into measurable business success.