In this episode, I sit down with Lea Tharin, an experienced product leader and interim CPO, to discuss the secrets of Product-Led Growth (PLG) and how it can transform your business. With a wealth of experience from Microsoft, Smallpdf, and Gutfoto, Lea shares insights on how to create products that attract and retain customers while reducing marketing costs and boosting loyalty. We dive into the key benefits of PLG, the importance of interactive demos, and the one thing that can get product managers promoted—or fired!Whether you're new to Product-Led Growth or looking for actionable tactics to improve your product strategy, this conversation is packed with valuable lessons. Stay tuned till the end to hear Lea’s top tips for navigating PLG in a B2B world.Leah Tharin Newsletter - https://www.leahtharin.comLeah Tharin Linkedin - https://www.linkedin.com/in/leahtharinTimeline:0:00 - Introduction: Lea Tharin’s background0:07 - The truth about NPS as a metric0:25 - What is Product-Led Growth?1:02 - Understanding distribution frameworks in PLG2:24 - PLG benefits for small and enterprise companies3:43 - How PLG helps in testing and data collection5:42 - Expanding into enterprise value with PLG6:58 - Using interactive demos in Product-Led Growth8:53 - How free versions help in building advocacy10:03 - Creating a freemium model that works12:08 - The importance of data in product iteration14:03 - Identifying ‘aha moments’ in product usage16:20 - When to use sales-led growth vs. PLG21:55 - How cultural differences affect sales and PLG26:07 - The mistakes product managers make with PLG27:48 - How to manage up as a product manager30:10 - Understanding business case creation in PLG39:00 - The real metrics you should be tracking instead of NPS42:35 - Customer effort score and its importance47:15 - Lea’s final advice for product managersSubscribe to my newsletter for weekly insights around product management https://www.mahmoudkhodor.com