One of the steps each eCommerce brand owner must take is to prove they have a product that will sell. This is where product proof of concept comes in. 

Before going all-in and investing thousands of dollars into resources, a website, etc. You need to know if people actually want to buy what you are selling and not just your friends and family. But from strangers who don't know you quite yet.  Listen as I go over this important topic.

Resources Mentioned

• Your Ideal Customer Profile: Why It's Important For Your Online Store
• eCommerce Customer Journey: What Turns Browsers Into Buyers
• The Proven Process for Developing A Go-to-Market Strategy

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Show notes: https://www.themaycreative.com/product-proof-of-concept