One of the steps each eCommerce brand owner must take is to prove they have product that will sell. This is where product proof of concept comes in. 

Before going all in and investing thousands of dollars into resources, a website, etc. You need to know if people actually want to buy what you are selling and not just your friends and family. But from strangers who don't know you quite yet.  Listen as I go over this important topic.

Show notes: https://www.themaycreative.com/product-proof-of-concept