What is programmatic advertising and marketing?

Programmatic advertising and marketing are popular right now. As it gains popularity, it’s getting the attention of marketers looking for new ways to increase effective and cost-efficient growth.

It’s also piquing the curiosity of business owners and executives because of the potential cost-savings in their advertising budgets.

Basically, programmatic advertising is the automated buying and selling of online advertising. It uses auction-based software instead of manual negotiations.

This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.