Sign up to save your podcasts
Or
Share What Is Purpose Positioning: How to Turn Your Mission Into Your Greatest Competitive Advantage
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
What Is Purpose Positioning: How to Turn Your Mission Into Your Greatest Competitive Advantage
But in today’s overcrowded, AI-driven, post-trust marketplace, purpose isn’t your story — it’s your strongest strategy and competitive edge for market differentiation in a ‘sea of sameness’.
Purpose Positioning is a new framework that turns your mission into greater margin, market share, and momentum.It’s how purpose-driven businesses build trust, charge premium prices, and scale with integrity — not burnout.
In this solo coaching episode, Chase Friedman unpacks the Purpose Positioning framework and how it helps you transform belief into bottom-line growth.
What You’ll Learn:
1️⃣ Clarify Your Purpose — Define the reason your business deserves to exist.
2️⃣ Find Your Perspective — Shape the beliefs that separate you from competitors.
3️⃣ Know Your Persona — Align your purpose with the people who share it.
4️⃣ Build Your Proof — Back up your message with evidence and impact.
5️⃣ Claim Your Position — Own the space only your brand can occupy.
Because brands without purpose compete on price.
Brands with Purpose Positioning compete on deeper levels of customer connection.
If you’ve ever wondered how to connect your why to real-world ROI, this episode gives you the blueprint to lead with clarity, conviction, and confidence.
Purpose isn’t fluff — it’s your sharpest competitive advantage.
Key Insights:
00:25 — The Myth That’s Holding Founders Back
02:30 — When You Skip Purpose, You Lose Alignment
05:40 — Proof That Purpose Pays Off
08:05 — The 5 Ps of Purpose Positioning
12:32 — From Why to ROI
13:53 — The Purpose-Profit Paradox
15:15 — Your One-Sentence Challenge
Connect with In Pursuit of Purpose™
Website→ vanquishmediagroup.com
Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music
Resources & Mentions:
Purpose Positioning Framework → Download the free canvas
Profit with Purpose Curriculum & Coaching
Join the Newsletter → Subscribe for tools & frameworks
If this episode resonated:
⭐ Leave a quick review
🔁 Share it with one founder who needs to hear it
🎧 Follow In Pursuit of Purpose™ for new weekly episodes
View all episodes
By Chase FriedmanBut in today’s overcrowded, AI-driven, post-trust marketplace, purpose isn’t your story — it’s your strongest strategy and competitive edge for market differentiation in a ‘sea of sameness’.
Purpose Positioning is a new framework that turns your mission into greater margin, market share, and momentum.It’s how purpose-driven businesses build trust, charge premium prices, and scale with integrity — not burnout.
In this solo coaching episode, Chase Friedman unpacks the Purpose Positioning framework and how it helps you transform belief into bottom-line growth.
What You’ll Learn:
1️⃣ Clarify Your Purpose — Define the reason your business deserves to exist.
2️⃣ Find Your Perspective — Shape the beliefs that separate you from competitors.
3️⃣ Know Your Persona — Align your purpose with the people who share it.
4️⃣ Build Your Proof — Back up your message with evidence and impact.
5️⃣ Claim Your Position — Own the space only your brand can occupy.
Because brands without purpose compete on price.
Brands with Purpose Positioning compete on deeper levels of customer connection.
If you’ve ever wondered how to connect your why to real-world ROI, this episode gives you the blueprint to lead with clarity, conviction, and confidence.
Purpose isn’t fluff — it’s your sharpest competitive advantage.
Key Insights:
00:25 — The Myth That’s Holding Founders Back
02:30 — When You Skip Purpose, You Lose Alignment
05:40 — Proof That Purpose Pays Off
08:05 — The 5 Ps of Purpose Positioning
12:32 — From Why to ROI
13:53 — The Purpose-Profit Paradox
15:15 — Your One-Sentence Challenge
Connect with In Pursuit of Purpose™
Website→ vanquishmediagroup.com
Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music
Resources & Mentions:
Purpose Positioning Framework → Download the free canvas
Profit with Purpose Curriculum & Coaching
Join the Newsletter → Subscribe for tools & frameworks
If this episode resonated:
⭐ Leave a quick review
🔁 Share it with one founder who needs to hear it
🎧 Follow In Pursuit of Purpose™ for new weekly episodes