This week’s publication of the latest UK radio listening figures begs the question as to what RAJAR’s function is:

* Is RAJAR a cheerleader for radio, to convince Licence Fee payers and advertisers how successful radio is? Or,

* Is RAJAR a serious research agency providing objective data to advertisers and advertising agencies about radio audiences?

I ask because this week’s media coverage of the latest RAJAR results seemed to result entirely from the cheerleader role, while the objective data role was nowhere to be seen.

This episode is also available as a blog post: http://grantgoddard.co.uk/what-is-rajars-function-cheerleader-or-research-bureau/

Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.

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