T's voice and favorite music ** What the "one" means to us ** Your product can do one thing really well but not many things really well Doing one thing really well to start can be the differentiator ** Validation will make the biggest difference to your growth ** The importance of having a paid program or pilot ** Learn from the "one" to get to another ** If you don't listen to the feedback, don't waste our time ** You have to get honest feedback ** Your first hurdle is to talk with people and get real feedback ** Find your qualified market and test the product with them ** The "one" leads to another ** When someone pays you, that is validation ** Listen to the feedback ** Evaluate and iterate ** The products we make sell better when people see them in person ** Does the product sell itself or does it need to be experienced? ** Test in different markets and messaging to find proper alignment ** Many inventors and entrepreneurs are not open to the feedback ** We are here to learn from the market ** Don't put your ego in front of the product ** Do you think you are ahead of the market? ** To say the market is wrong is ego and not iterative design ** "One" does not mean one forever. It is a start ** If you don't have traction in a market, you are sitting in neutral ** Have the right resources at the right time ** A concrete example from a large company ** You need to find your alpha market to get to revenue ** People are always unrealistic about how long the process takes ** I don't like launching a lot of products at once ** Will your distribution channels pick up your other products? There is no guarantee ** We want a process for getting concrete results.