It's back to basics as Rob Mattison takes another look at the definition of revenue assurance. "It seems that Revenue Assurance (as promoted by GRAPA at least) is becoming more and more a “top of mind” issue for a lot of C Level executives and even telecoms board members. One of the unfortunate side effects of this renewed attention, is that the first thing we have to do is undo a lot of the confusion, chaos and misinformation that so many people have been spouting." Rob clarifies the definition of revenue assurance for 2011.