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Some sales managers can describe coaching quite accurately. It’s defined as awareness and ownership. But when those same managers are faced with coaching a live, twitching human being they are more prone to let business pressure take over and become much more directive or suggestion led. That isn't going to do a thing longer term.
Some sales managers can describe coaching quite accurately. It’s defined as awareness and ownership. But when those same managers are faced with coaching a live, twitching human being they are more prone to let business pressure take over and become much more directive or suggestion led. That isn't going to do a thing longer term.