According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media.

Since then, businesses have found phenomenal success with social commerce from shoppers reaching out to learn more about a product to taking orders and payments through a social app.

It’s smart to create a social commerce strategy since studies show social networks influence 74 percent of consumers’ purchasing decisions.

Instagram : Because Instagram is owned by Facebook, once you set up shop on Facebook, Instagram social commerce just takes a few more steps.

Plus, since social media increases website traffic, social commerce efforts can lead to a higher search engine ranking. | To read full story, visit https://startuparound.com/read/1581885010.190044/What-is-Social-Commerce??ref=audio_experience