What exactly do we mean by sports diplomacy? In this episode we speak to Gavin Price, co-author of the report ‘Towards a Welsh Sports Diplomacy Strategy’. He helps us understand the meaning, history and relevance of sports diplomacy. Setting out how Wales’ sporting assets could help the country develop and strengthen its relations with the rest of the world.

We discuss:
- Successful examples that had huge impacts
- World leaders doing it their own way
- How Wales is shaping its own strategy

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada