In this podcast, we learn what stevia is, stevia’s place in the sugar reduction movement, and what makes Pyure Brands Stevia different. Ben Fleischer, founder and CEO of Pyure Brands, tells his story of developing the first Certified Organic, Non-GMO stevia and seeing it through to market penetration. A passionate and focused entrepreneur, Ben also discusses the keys to success that have led him and his team to prominence in the alternative sweetener category.