Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated?
 
Resources & References:
<ul>
 <li><a href="https://upmarketer.io/">⁠upMarketer⁠</a></li>
 <li><a href="https://medium.com/@lindsaybayuk/how-to-organize-a-b2b-saas-marketing-team-3c9228d4a98e">⁠</a><a href="https://i.imgur.com/cQgEUqw.png">⁠The 1 Sentence Marketing Strategy format⁠</a></li>
 <li><a href="https://www.linkedin.com/in/kylemorck/">⁠Kyle's LinkedIn⁠</a></li>
 <li><a href="https://www.linkedin.com/in/thinkjeffthink/">⁠Jeff's LinkedIn</a></li>
</ul>

Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated? Resources & References: ⁠upMarketer⁠ ⁠⁠The 1 Sentence Marketing Strategy format⁠ ⁠Kyle's LinkedIn⁠ ⁠Jeff's LinkedIn

Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated?
 
Resources &amp; References:
<ul>
 <li><a href="https://upmarketer.io/" rel="noopener noreferrer">⁠upMarketer⁠</a></li>
 <li><a href="https://medium.com/@lindsaybayuk/how-to-organize-a-b2b-saas-marketing-team-3c9228d4a98e" rel="noopener noreferrer">⁠</a><a href="https://i.imgur.com/cQgEUqw.png" rel="noopener noreferrer">⁠The 1 Sentence Marketing Strategy format⁠</a></li>
 <li><a href="https://www.linkedin.com/in/kylemorck/" rel="noopener noreferrer">⁠Kyle's LinkedIn⁠</a></li>
 <li><a href="https://www.linkedin.com/in/thinkjeffthink/" rel="noopener noreferrer">⁠Jeff's LinkedIn</a></li>
</ul>

What is strategy?

Join Kyle Morck and Jeff Reynolds as they explore the concept of calm companies—businesses that prioritize sustainable growth, balance, and well-being. Drawing from their own experiences in building companies, Kyle and Jeff share insights, strategies, and stories that show how success doesn't have to come at the cost of burnout.

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What is strategy?

What is strategy?