Seth Godin, best-selling author of 21 books, discusses the true purpose of summer camps, emphasizing that they are designed for growth rather than just activities. Godin explains that camps transition children from dependence to independence, teaching them connection, generosity, and growth in a safe environment. He argues that camps must communicate their true value through storytelling and by focusing on benefits rather than features. 

Godin also addresses the role of tradition, risk, and authenticity in camps, urging camp directors to understand the importance of apparent risk over real risk, and to create experiences that people talk about. He shares insights on how to position and market camps to parents, stressing the importance of maintaining professional consistency and nurturing a supportive community for both children and staff.

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