This week, our podcast comes to you from SXSW in Austin, Texas.

So, we are back after a few years away.

But what does SXSW look like in 2024? It started as a music festival with digital, and became an “Interactive” festival, with music.

And film.

This is where tech giants (Zuck, Cuban etc) and media experts (Swisher, Galloway) turned into digital celebrities.

So, is it worth paying up to $2000 to join a very long AI TED talk?

Let’s get into it.