Instagram captions are effective (and important) because they give greater context to a photo, video, or Reel. But there's been a growing trend over the years called the "micro-blog style" caption that many influencers (and even brands!) use to engage with their community.

So, what's the optimal Instagram caption length in 2022? We answer this question and more in today's episode.

We cover:

• Why Instagram Captions Matter
• What is the best Instagram Caption length in 2022?
• How to Improve your Instagram Captions

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