James Dooley and Kasra Dash break down the best lead generation strategies for both instant and long term growth. They compare paid channels such as Facebook ads, Google PPC, YouTube ads and directory platforms with long term methods including SEO, omni channel marketing and LLM optimisation. The discussion highlights how different industries perform better on different platforms, why KPI tracking is essential and how businesses waste thousands when they do not measure cost per acquisition or lifetime value. They explain how GEO and LLM citations are becoming major lead drivers because longtail queries flow through ChatGPT, Gemini and Perplexity, which often convert faster than traditional search. Lead generation now depends on understanding intent, tracking performance and ensuring your brand appears wherever customers ask questions.