In this episode, Kyle answers the questions:

• What is frequency capping?
• Is frequency capping a helpful feature for advertisers with a low budget?
• Is setting a frequency cap recommended when setting up Google Ads?
• What are some reasons why you might want to set a frequency cap for showing ads?
• Is showing people too many ads going to be a problem on a retargeting campaign?
• How should you approach frequency capping in a Display Ads campaign?
• How should you approach frequency capping in YouTube Ads?
• When should you use high-frequency caps?

Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-way-to-use-frequency-capping?/(opens in a new tab)