Google Ads Strategy with Kyle Sulerud

What Is The Best Way To Use Frequency Capping?


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In this episode, Kyle answers the questions:

  • What is frequency capping?
  • Is frequency capping a helpful feature for advertisers with a low budget?
  • Is setting a frequency cap recommended when setting up Google Ads?
  • What are some reasons why you might want to set a frequency cap for showing ads?
  • Is showing people too many ads going to be a problem on a retargeting campaign?
  • How should you approach frequency capping in a Display Ads campaign?
  • How should you approach frequency capping in YouTube Ads?
  • When should you use high-frequency caps?

Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-way-to-use-frequency-capping?/(opens in a new tab)

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Google Ads Strategy with Kyle SulerudBy Kyle Sulerud

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