💡Sheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging customer insights to drive comprehensive marketing strategies. Sheel shares her journey from a marketing operations specialist to a strategic leader managing sales, marketing, and customer success, offering listeners a wealth of knowledge on aligning marketing initiatives with corporate growth objectives.💡

" When you join a company, it's so important to do 50-50. Think about the long term things that are going to make the biggest impacts that take longer to do, that take more resources. The other 50 percent has to be short term wins because you have to prove your worth, you have to show that you could execute quickly." - Sheel Gupta

Unfolding the intricacies of creating a customer-centric approach, Sheel emphasizes the importance of understanding the Ideal Customer Profile (ICP) through direct conversations, rather than solely relying on data. Among the discussed themes, the prioritization of customer experience, brand development, and short-term wins to establish credibility and long-term success are paramount. Throughout the episode, Sheel provides tactical insights on how marketing leaders can efficiently contribute to the overall business health by advocating for a holistic, data-informed, and intuition-driven approach.

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