Out with the old and stuffy, in with the fresh and new.

There are endless examples of different brands and products branding themsleves as new and exiting, while branding their competitors as old and dusty. This is the Cool Kid Gambit

It's a popular move, but the gambit never pays off. Timeless brands always come out on top after the dust and hype settles.

In todays episode we look at a few examples of the Cool Kid Gambit from recent history and as an important question:

Has the protestant church fallen for the Cool Kid Gambit?