Today I'm going to talk about the difference between a boosted post and a sponsored ad because the difference between these two often confuses a lot of people. Either way, whether your boosting a post or creating a sponsored ad, they both look the same to your audience, so there's no difference there.

When boosting a post, this is found when you create a post on your Facebook Page and a little blue button appears next to your post. And what you do is you click the boost button directly from your Business Page and Facebook gives you some limited options on who you can target and how much, et cetera, et cetera.

This is the beginner's level of Facebook advertising. Whereas a sponsored post or a sponsored ad is done through Facebook's Ad Manager Console and the options on what you can do, who you can target, when and where your ads are shown and your ad format, meaning what your ads look like, the options are vast and varied and far more flexible.

If you'd like to dive in a little further into the boosted posts, I do have an eBook for those people interested, it's called How to Become a Better Booster and a link to that is provided in the comments below.