So one of the things I talk about all the time as a branding expert is having a brand statement. This is sort of like an elevator pitch and you can find lots of resources on jnicholesmith.com to help you craft your very own. That’s for another video. But my brand statement is, well, you’ve already heard it.

I help entrepreneurs find freedom and fulfillment by building brands instead of just businesses.

Now you won’t really hear in there is what I do for a living or what I sell necessarily. But you do hear what I care about and what I care about is helping entrepreneurs. And what I care about is helping entrepreneurs find freedom and fulfillment. And what I care about is helping entrepreneurs build brands instead of just businesses. So it gives you a good insight into what I do and why I do it and who I do it for.

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