There is a somewhat popular Instagram strategy that people use to grow their following and it's call the follow / unfollow strategy.  This strategy could be one of the causes for your loss of followers and I will explain why in the episode.  You will also learn what the strategy is, why people do it, and whether you should do it yourself.

What Is the Follow / Unfollow Instagram Strategy and Why Do People Do It? [Ep. #73]

Quick tips and massive wins for entrepreneurs and wannabe influencers (AHEM… you) to gain help and advice on marketing your business on Instagram. While we do explore other topics that help you scale and market your business (i.e. web design, social media marketing, email marketing, automation), the main focus of this podcast is how to build your audience and market your business on Instagram while still living your life as a busy human being! Previously known as the Passion In Business Podcast.

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2019 was definitely an interesting!  Here are the MOST downloaded and listened to episodes of the entire year.  I will share with you what the episode was about (in case you missed it and would like to go back and listen) but also what additions I would change to the episode since the Instagram platform is constantly changing and evolving -- let's be honest, the strategies should too!  Hope you enjoy this episode. 

Top 9 Episodes of 2019

Your business website is everything, even as an influencer you need a website because that is your HQ! Building an effective website can be a bit of a chore, but you have to start from the beginning... that would be your site hosting.  In this episode of the podcast, learn about a few of the different options you have when it comes to hosting your website and which I would recommend after using a few of them myself first-hand.

Website Hosting and My Notes After Years of Web Design [HNF Ep. #163]

Is your Instagram account a business profile?  If it is, then you have access to what's called Instagram Insights (basically analytics built into your IG account!).  Most business owners have this available to them, but have no clue how to use them -- or, simply, don't utilize them ENOUGH.  In this episode of the podcast, I'll walk you through the insights on your account, what the terminology means, and how you can apply it to your business!  Insights can help you create better and more effective content, it's time to start using them.

Instagram Business Insights and What They Mean for You [Ep. #160]

Videos are becoming more and more popular -- AND they're helping businesses increase engagement, exposure, traffic, and even sales, when used correctly on Instagram.  But how do you get started with using videos this social media platform?  In this episode, we'll cover the best way to record your videos for Instagram, how to publish a video, and quick tips that will help your videos stand out.

Beginners Guide to Publishing Videos on Instagram [Ep. #158]

Direct messaging on Instagram is probably one of the most underutilized features that this platform has to offer for businesses.  By reaching out to your ideal target audience, other influencers, or potential businesses to work with, you can start conversations that can help build up your brand and bring you more exposure.  But the question is, what are you supposed to say to them?  In this episode of the podcast, learn when you should be using this feature as a business and what the right direct messages to send on Instagram are.

What Is the Follow / Unfollow Instagram Strategy and Why Do People Do It? [Ep. #73]

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