In today's episode, we discuss the future of advertising, which we define as the 'sale of attention.' People mostly hate ads, but why do they? Is it possible to make ads so well targeted that people actually enjoy the experience? We discuss the remarkably constant amount of advertising as a percent of GDP over a long stretch of history. We ponder the ways accelerating technologies might allow for better metrics and better ad designs in the future, and we wonder whether a large-scale consumer collapse might disrupt advertising's steady growth. Speculating on the future, we imagine that nearly everything that remains scarce in the future might one day be ad-supported.

059: What is the Future of Advertising?

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Armed with a completed second outline, we return for our 50th episode! This episode begins with a summary of the key changes planned for our second draft. In the next script, we’ll be fully integrating voiceover from page 1 and streamlining the way we present lobbies and the exec. We’ll also be revising Zoya’s plotline […]

c50: Second Draft Outline and Bonus AI Discussion

Script Content:-Zoya and Csaba attend the Katallian service. They discover the portal door is locked and one way (but Ocean Songbird has a key). As early attendees they are drafted into a confession ritual.-Meanwhile the priests discover an unauthorized conjuring, which leads them to find Cranium tied up.-A struggle ensues in the church as Zoya […]

c49: Script Draft 1, Beat 42

Script Content:-Zoya gets caught by Alltaf and assigned the task of killing Tim-The leadup to Tim’s death from Zoya’s perspective-The aftermath of Tim’s death: burying the body and lying to Cranium-Caught by Cranium, Csaba knocks out Cranium and takes his conjuring stone-Armed with the stone, Tim and Zoya head for the portal inside the church […]

c48: Script Draft 1, Beats 37-41

Another double episode with pages from both Ted and Jon. Script Content:– Richard and Alexis urge Zoya to take Tim’s deal at the Gaia awards-Zoya is initiated into Alltaf-Zoya witnesses Tim trying to force his way through the Alltaf lobby-Richard and Alexis coach Zoya to have Tim complete the first task for her-Zoya shows Applonia […]

c47: Script Draft 1, Beats 32-36

In this double episode, we get pages from both Ted and Jon. Script Content:-Tim, Zoya, and Csaba build shelters on Katall-Tim hunts for a suitable murder target-Zoya offers Tim an out (he doesn’t take it)-Tim discovers Cranium’s secret TV lair and decides to make Cranium the target-Tim goes to murder Cranium, while Zoya and Csaba […]

059: What is the Future of Advertising?

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