We have some pretty strong views about B2B marketing, which we’ve put out via our blog. Then someone stupidly suggested we should do our own video podcast. We thought, fuck it. So, here’s the pilot episode.

We have some pretty strong views about B2B marketing, which we’ve put out via our blog. Then someone stupidly suggested we should do our own video podcast. We thought, fuck it. So, here’s the pilot episode.

We have some pretty strong views about B2B marketing, which we’ve put out via our blog. Then someone stupidly suggested we should do our own video podcast. We thought, fuck it. So, here’s the pilot episode.

What is the future of MQLs?

Truth, Lies &amp; B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B.

Craig and James cut through the hype, call out the lies and share the truth as they see it. Their views come from decades spent leading GTM functions, advising as fractional consultants/CMOs and now running a successful B2B marketing consultancy.

Topics include: Modernising marketing; building brand authority; demand generation &amp; HubSpot/CRM/AI

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Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B. Craig and James cut through the hype, call out the lies and share the truth as they see it. Their views come from decades spent leading GTM functions, advising as fractional consultants/CMOs and now running a successful B2B marketing consultancy. Topics include: Modernising marketing; building brand authority; demand generation & HubSpot/CRM/AI

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What is the future of MQLs?

What is the future of MQLs?