Hoo boy, buckle up, folks! This is a jam-packed episode, and I don't say that lightly. Yes, the meat of the episode is an in-depth discussion about the woefully under-appreciated HubSpot Apps Marketplace ... ... and I'll get to that in the moment. 

But we started this week's episode with the big news that, after seven incredible years, fellow HubHero Max Cohen has hung up his HubSpot blazer and has started a new adventure as the chief evangelist at Hapily, which helps organizations build native HubSpot apps, rather than being stuck with patch-worked integrations! 

We're so excited for Max, and don't worry! He's not hanging up his HubHeroes cape, podcast listeners.

His new role, however, provided some seriously beautiful context to our conversation of the day — what the heck is the HubSpot Apps Marketplace? We ask this question because, well ... let me ask you all something:

How many of you have ever looked at the HubSpot Apps Marketplace? How many of you are using natively integrated HubSpot apps right now within your portal? I'd wager, not too many of you! That's why we are dedicating a whole episode to the topic, so you can find smart, new ways to level-up your HubSpot investment.

Here's what we cover in this episode ...

• What led to Max's new adventure at Hapily, and what is he most excited about?
• What was the most impactful or surprising lesson Max learned about the industry during his time at HubSpot?
• What was the most impactful or surprising lesson Max learned about himself during his time at HubSpot?
• What is the HubSpot Apps Marketplace really?
• What do most folks completely misunderstand about HubSpot Apps Marketplace?
• What's the difference between a HubSpot app and a HubSpot integration?
• What is the best way to determine what apps you should or shouldn't consider for your organization's HubSpot portal?
• What are some of our favorite HubSpot apps?
• Who is the worst shopping offender? Men? Women? Liz? George? George's family? Liz's husband? 

And that's only the beginning ...