The reason for web 3.0 is so obvious to people working in the space that they often forget to draw attention to it when explaining it to other people.  I failed to mention it explicitly in my video series on the topic of Web 3.0.  And it's the number one user error that I encountered after launching my SOULS.fi NFT token website.  Fortunately, Thomas Lukasik pointed out to me that I really should make a video about it.  And so I have.