"What is the purpose of a business website?" I think the answer here is going to give you a lot of clarity and direction for your business efforts. You'll also get a crystal clear understanding of the sole role that your website plays in your business's marketing efforts. And we'll lay out for you a very simple yet very powerful 3-step plan to really get your website moving. But let's start by getting a clear answer to the question, "what is the purpose of a business website?"