In this episode, Kristina Shea, a Virtual CMO and the founder of Kvision. shares her perspective on the purpose of branding and how to use it to boost revenue. Insights she shares include:

• What Is the purpose of branding
• How your company’s image is more than just a logo. The difference between a logo and brand
• What is the purpose of branding in marketing
• How to use the purpose of branding strategically
• What makes a brand successful
• What does branding have to do with understanding your customer
• Looking beyond loyal customers to employees
• Metrics to ensure a business is on track
• A checklist to evaluate your brand
• and much more