Small99: Small Business to Net Zero

What is the Redirection of Responsibility?: Avocados and Beef Burgers


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Bit of a rant this one, but before you point at someone else being bad, make sure you have fully considered the figures of your decisions!

Yes, Avocados are a high consumption crop, but just because something else is bad doesn't mean you aren't responsible for your own actions. Once again we see a lack of context and understanding of the figures lead to climate inaction.

Litres of Water per Kilo

  • Avocado: 1,280
  • Beef: 15,451

  • Carbon Emissions per Kilo

    • Avocado: 2.5kg
    • Beef: 60kg
    • UK Beef: 22kg

    • Sources and Further reading:

      • Is grass-fed beef good or bad for the climate?
      • Interactive: What is the climate impact of eating meat and dairy?
      • Environmental impacts of food production
      • More or Less - COP26 Breakfast
      • Claims against meat fail to consider bigger picture - Sustainable Food Trust
      • How much water does it really take to produce a beef burger?


      • ...more
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        Small99: Small Business to Net ZeroBy Adam Bastock