<p>Welcome to the business experimentation podcast from Experinator.com, the Terminator for Experiments. In this video, your host Darius Vasefi speaks with Ken Durand about What is the role of hypothesis in setting up experiment correctly? To learn more about experimentation visit our website: https://experinator.com/</p>

Welcome to the business experimentation podcast from Experinator.com, the Terminator for Experiments. In this video, your host Darius Vasefi speaks with Ken Durand about What is the role of hypothesis in setting up experiment correctly? To learn more about experimentation visit our website: https://experinator.com/

What is the role of hypothesis in setting up experiment correctly?

Interviews, analysis and research into the role, implementation, integration and usage of technology in retail. Covering Online including e-commerce, mobile and social commerce as well as Offline, local commerce and the merger of all Commerce. Interviewing CEOs and founders of retail startups and helping inform retailers on what is happening in #retailtech and how to navigate the waters.

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What is the role of hypothesis in setting up experiment correctly?

What is the role of hypothesis in setting up experiment correctly?