With an abundance of programmatic channels and access points available, today’s marketers need to consider more factors than ever before when deciding on the optimal media mix for campaigns. Add to that the need to understand the nuances of each channel and different measurement methodologies and it’s easy to see why adding new channels can be challenging. 

In this episode of Life in Programmatic DOOH, Ed Mullins, Director, Inventory and Partnerships at StackAdapt, an omnichannel demand-side platform (DSP) joins JCDecaux UK’s Head of Programmatic, Dom Kozak to discuss how marketers can best approach adding programmatic DOOH (pDOOH) to their multi-channel media mix.  

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