In this episode, Sofia sits down with digital marketing strategist Alex to explore the Russian search engine and why it matters. They focus on Yandex, Russia’s leading search platform, and discuss how it dominates the local market with its deep understanding of the Russian language, culture, and user behavior.

Listeners will learn how Yandex differs from global search engines like Google, its extensive ecosystem of services beyond search, and why it’s essential for businesses and marketers targeting Russian-speaking audiences.