January 15, 2023

What is the secret sauce of successful advertising director? Featuring – Sebastian (Seba) Schor. Advertising director for brands as Coca-Cola, Spotify, Ford, KFC, MasterCard, Telefónica, Bud Light.

46 minutes

The warmest podcast from sunny Argentina. One of the best advertising directors I had the honor to work with – Sebastian Schor.

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Director that has shot 60+ successful advertising campaigns for such brands as made more than 60 campaigns for brands such as Coca-Cola, Spotify, Ford, KFC, MasterCard, Telefónica, Bud Light, Chrysler, WhatsApp & inDrive as well as documentary and fiction projects.

Listen to learn:

How winning the World Cup framed and changed the brand of Argentina and football. How the Argentinian team created the story and narrative and drama in winning the Cup.

How to become a successful advertising and movie director? How to go through work in radio, film, in television as an actor, announcer, producer, editor, screenwriter, restaurant owner, and of course, director.

How being honest & straightforward in collaboration between client, agency, and director can deliver the best results faster & cheaper.

How to manage creative blocks and frustrations? Spoiler - just keep on working. “Inspiration has to find you working”

How advertising director role changed in the last 30 years and how it will change?

How to shoot ads in 3 different frames: horizontal, square, and vertical. As smartphones are now the new TV.

Is advertising and art or science or both? Spoiler - it’s a tricky mix that you need to find the right balance.

Can we shoot advertising remotely? Through Zoom? And not being physically present on the set?

How to constantly learn, and get inspiration and flow of new ideas? How to learn from small and big things around you?

How not get lost on the internet that has e-v-e-r-y-t-h-i-n-g? How to search for new ideas and meanings in the ocean on everything?

...more

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By Misha Che