The Jeopardy song. James Earl Jones' voice. The Netflix sound. Did you hear each of these in your head when you read the words? These sounds represent specific brands. Sounds - whether it is a song, a voice, or a recognized tone - immediately bring something to mind.

Jodi Krangle, my guest on this episode of The Pursuit of Purpose, is a voice artist who helps bring brands to life with her voice. Our discussion focuses on what she wants to know about brands to help her bring her best voice to the brands that hire her. 

Check out the show notes for more information.