In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include:

• What Is thought leadership?
• Are business leaders actively looking for thought leadership content
• Does thought leadership need a unique point of view before publishing
• When should you consider a thought leadership approach?
• What businesses could benefit from thought leadership content marketing
• Where should thought leadership come from within a business
• What are the benefits of thought leadership
• The problem with most B2B thought leadership strategies and why they fail
• How to create thought leadership content
• Why original research provides a competitive advantage
• Why attitudinal research provides far more valuable insights
• Best ways to conduct and use attitudinal research with examples
• How to get thought leadership content out of subject matter experts
• How to best leverage the power of your thought leadership
• How to ensure your original research-backed thought leadership content will drive business objectives