How do we know our content on Twitter is working well with our target audience? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Twitter Engagement Rate"!

Definition: Twitter Engagement Rate measures how engaged are your audience towards your twitter content (favorites + retweets + mentions)

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/ #digitalmarketing #metrics 

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