On this episode, Paul reminds us of the simple yet powerful message of Value-Added Selling.

Show Notes 

"Do more of that which adds value, and less of that which…."

Is the value exchange equitable? "Just because we put our customer first does not mean we put ourselves last."

"You must be more focused on solving the customer's problems than making a deal for your company."

Don’t forget your bundled package: your company, the product, and you!

 

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