It always takes longer than you’d ever think, especially in B2B / SaaS.

But if you deep down aren’t sure you want to do this startup for 10 years, assuming it does even just reasonably well … then you don’t have the fire.

But don’t settle, anyways.

Do more market research and especially customer interviews in the early days .

Market research can only take you so far with a live product to share, but it still helps . | To read full story, visit https://startuparound.com/read/1578722406.497215/What-is-your-advice-for-startup-CEOs??ref=audio_experience