What is your Brand? If you were to ask 20 people in your network this question, what would they say? Would it be consistent with who you are and what you want to endorse? We all have a brand whether we want one or not.  Your brand is based on who you are and not what you do. It’s not based on the mistakes you have made in the past or will make in the future. It's not conditional.  Your Brand is the true essence of who you are and that’s the image you should promote.