Death to the Corporate Video

What is your brand fighting against?


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Takeaways

  • Defining a clear, specific “enemy” sharpens your brand, your briefs, and your creative.
  • Don’t fight the generic category problem; fight the quality or approach that sets you apart.
  • Your chosen enemy naturally filters in the right customers and filters out the wrong ones.

Try it now

Write one sentence: “Our brand fights against ________ by ________.” Then sanity-check your site, sales deck, and ads against that sentence.

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Death to the Corporate VideoBy Guy Bauer

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