Yesterday, I shared about having a brand reputation: every business is a brand and every brand has a reputation. Every brand also has a story it’s telling.

Maybe you’re a speaker who wants to get audiences to move and interact more because your life was changed by a speaker through a highly interactive talk.

If you’re a coach, your brand story shows how your background and expertise as a coach is tied to your passion for helping coaching clients get the results they need.

Whatever your industry or background, your brand story is more than just what you’re telling your customers. It’s every interaction you make and receive in business that builds into a greater story.

If your five closest clients had to share about your business and what you do, what’s the brand story you want them to tell? That’s the story you want to ensure is clear, compelling, and packed with intrigue.

Reach out to a few of your closest clients today and ask them how they would tell their friends what you do. Take note of what they say, and if needed, humbly and graciously coach your clients on how you want to be seen in your industry. Educate your audience. Give them clarity. Your audience will love you more and see your unique value the more they can understand what makes you special and why it matters.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”