Did you know your content has a personality? And as you know, personalities have strengths and weaknesses. When you know the content personality that’s naturally inherent in your brand, you can really play to those strengths, which will attract your audience to you. It also allows you to connect in a real and authentic way. {Hint: That’s a win!}

If your tone and voice are inconsistent, it’s harder for your audience to really know who you are. That consistency in voice is so important in building trust -- it shows people what it would be like to interact with you, to work with you.