Julie explains what an organisational voice is and how it can benefit your business.

Everyone is different and unique with their own voice but in any organisation creating an organisational voice is about having the combined voices many creating one voice for the company and its marketing

She also shares great advice on how to go about creating the right organisational voice for your business so that your customers can really hear the voice of your organisation above any others

 

KEY TAKEAWAYS

• Ultimately the only person you can control is you but you can influence others to create an organisational voice for a business
• Everyone is different with unique values, knowledge and experience but may share a vision and values
• How does the combined voice express itself?
• Your voice is your culture and your brand
• Link everything you do to the values and mission of the organisation
• Align the values of the individuals to the values of the organisation
• Design your ideal customer avatar and speak to them and their problems
• Identify the tone for your organisational voice are you adventurous, fun, happy, challenging?
• Decide on the culture you want to create and the behaviours you want to see
• Create the visual aspect and brand book, what style are you?
• Decide how and where and when  your message is promoted along with who promotes it
• Every action and behaviour of people in the organisation creates the reputation of the brand of the organisation

 

BEST MOMENTS

‘Individually you have a voice and everyone’s voice is different but how does a combined voice express itself’

‘You and your organisation are the solution to their problems’

 

VALUABLE RESOURCES

The Life-Changing Magic of Setting Goals book by Julie Hogbin  

The Authorities - Julie Hogbin: Powerful Wisdom from Leaders in the field book by Julie Hogbin, Raymond Aaron, Marci Shimoff, Dr John Gray 

 

ABOUT THE HOST

Julie Hogbin

I started my career within the accountancy profession, moving on into auditing, then Learning & Development where I have spent over 30 years.

 

In 2011 I threw everything up in the air and became a property investor via forex, trading and learning how to build websites & internet market whilst walking on fire 😊

 

I have worked with over 20,000 Leaders at every level of Management and Leadership for over 30+ years. In the latter years working with CEOs, SMTs, boards of trustees & Entrepreneurs.

 

I have worked with the public, the private and the entrepreneurial sectors of the market. The Leadership messages are the same across the sectors – the application may be different but all are Business’ where Conscious and Principled Leadership reaps rewards for all parties concerned.

 

I work with the human element of Business and my passion is enabling others to be the best they can be through providing them with the information they need to be more effective than they currently are. Unleashing potential and providing knowledge enabling the best decisions to be made for the Business, the Employee, the Leader (themselves) their families and the greater social economy.

 

I am a Coach, a Mentor (and I know the difference) Trainer, Author, property investor and public speaker

 

I love to travel, sunshine, smiley people, intelligent conversation, laughter, learning, networking, supporting others, property as a business, investigating ‘stuff’ problem solving, asking questions that make people think, creating aha moments, gardening and flowers and being outside.

 

CONTACT METHOD

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