In this week’s edition of the Profit First Podcast, I want to talk about something that isn’t strictly a Profit First principle but aligns perfectly with its core philosophy: making profit a priority in your business.

We all know the phrase: “Turnover is vanity, profit is sanity.” Yet, one of the biggest mistakes I see business owners make—across all industries—is not staying on top of their pricing strategy. Even accountants (who you’d think would be on top of this!) often struggle with pricing.

So today, let’s break down why pricing is critical, how small changes can massively impact your profits, and what you need to do in 2025 to ensure you’re charging what you’re worth.