Brian talks about a section talking about primary aim in your business from Michael E. Gerber's book, E-Myth Revisited.

https://www.youtube.com/watch?v=YsaW714L1Rk

Transcription

What is your primary aim?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We'd like to talk about business concepts. But what are business concepts, but people concepts?

So we talk a lot about, yeah, human life and psychology and everything else. And I tried to tie it back into business because I'm a business investor, always looking for new people to work with.

If you're looking for an investor, if you're looking for help in your business, please go look me up, I'd recommend checking out my book. First, it'll kind of give you an idea of my philosophy where I'm coming from.

It's called,9 Ways to Amazon-Proof Your Business.

You can get yourself a free digital copy at AmazonProofBook.com.

I'd like to welcome you back for those of you who are returning, you can you may notice a little bit of difference, a little different look, today, I've got a brand new phone on which I'm recording these.

And so we've I think we're coming out through and 4k at least we're recording it in that.

If you're listening, you may not notice a difference. But if you're viewing it, you're probably noticing that it's a little brighter and probably a little clearer.

Why am I bringing up primary aim?

Primary aim was a concept. It's a it's a term that was mentioned in this book e myth revisited. I'd like to thank my friend, my new friend, Joel Daniels for the posts the other day he had a LinkedIn discussing chapter 12, which is all about the primary aim you see how yellow these pages are, there's an old book.

I've got this old copy and I love what he says about this, because this is very similar to what we were talking about before, about having dreams and so forth. Having things that you're looking forward to that is this book, The Dream manager, we talked about that a couple episodes ago.

And this is the same concept, it's only talking about in a slightly different way.

And I love just the first few paragraphs, actually, the first few pages of this are great, but I'll read you a couple of the paragraphs from this first.

From the first part of this chapter, he says I doubt that by now, you'd be surprised to find out that I don't believe your business to be the first order of business on our agenda, you are, nor will you be surprised to hear that I don't believe your business is your life.

Though it does and can play a significant important role in your life. Your primary aim is Excuse me, I jumped ahead. But before you can determine what the role will be, you must ask yourself these questions.

What do I value the most?

What kind of life do I want?

What do I want my life to look like to feel like?

Who do I wish to be?

Your primary aim is the answer to all these questions and then he goes on and talks about different questions you can ask yourself in different ways you can identify what your primary aim is, what's the primary aim, it's just the idea of where you're headed, you know, most people, and he discusses this in this chapter, that most people don't have a conscious idea of where they're headed.

And even though they may have something down deep, they're not conscious about it,