If you want to create a profitable podcast that actually benefits your business, the number one question you need to be able to answer is, “What is your purpose behind your podcast?” That’s why episode 13 of The Podcast Podcast is about crafting a purposeful podcast! 

 

In this episode of The Podcast Podcast, I’m sharing the importance of having a clear purpose behind your podcast and actionable steps you can take right now to have a more purpose-driven (and effective!) podcast. Some of the talking points I go over in this episode include:

• Why purpose is the foundation to ANY successful podcast, and how it relates to the journey you want your ideal clients to experience
• Easy ways to conduct marketing research on your ideal clients, and how to use it to guide your podcast content and where you connect with your people online
• What it means to expand your “circle of influence” and the importance of building trust with your future clients
• Why podcasts are SUPER effective at building connections...as long as you keep a few things in mind!

 

Whether you already have a podcast or are looking to launch one, digging deep into the question, “What is your purpose for your podcast?” is key to your long-term success. So be sure to tune in to the entire episodes to receive tons of practical tips on how to be more purposeful in your podcasting journey and to hear even more about the points I’ve outlined above.

 

Thanks for listening!

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