When you're working hard to build a relationship with your Seller—which is exactly what we do as Thoughtful Real Estate Entrepreneurs, there's one very important thing you need to identify and understand about your Seller: what is their "currency"? A Seller's currency is what they value the most, and what they need to be "paid in" if you want to succeed in building a relationship with them. In this episode, Jeff explains the concept of the Seller's currency, gives examples of different types of Seller currencies, and explains how you can "pay" the Seller in their own currency.